Across
- 5. displays three banner ads within one advertisement belonging to three different advertisers, or all three belonging to one advertiser
- 8. advertiser pays a certain amount for each click (implies the user actually received the page) to the advertiser’s website
- 11. communication with the public in order to influence them toward buying your product or service
- 12. the main message a business wants people to know about them, attempts to get the name of the brand out into the public and establish a positive association in people’s minds about the particular brand and products
- 14. ads which display in a new browser window behind a user’s current browser window, and only appear after other windows have been closed
- 16. a paid, one-way message through a medium of exchange (newspaper, magazine, internet, etc.) in which the message can be controlled and the sponsor is identified (so they can be associated with the ad)
- 17. advertisements which load between two content pages
- 18. attempt to trick people into clicking on them, often by imitating an operating system message, disguise the fact they are advertising messages
- 19. provide sponsors with a large area of web space within an web page to make Internet users aware of a product or service
- 21. a network specializing in map advertising and placing them on sites such as google.com and yahoo.com (www.mappam.com/)
- 22. uses more elaborate elements than a normal web banner, such as drop-down boxes, wiggly bits, sounds on mouse over, small games
- 23. an advertiser who has sponsored an ad, and by doing so, has helped sustain the website itself
Down
- 1. a program which prevents pop-ups from displaying in a user’s web browser through a variety of ways, such as closing the window before it appears, disabling the demand calling the pop-up, etc.
- 2. use the rich media ad format and are considered a multi advertising method
- 3. a type of rich media appearing without the initiation of a user and then disappearing after a specific time period (usually five to 30 seconds)
- 4. graphical ads used on websites as a form of advertising; designed to get people to click on the ad and to jump to a specific website
- 6. cost per 1,000 ad impressions (count of the delivered basic advertisinA g unit from a distribution point)
- 7. typically the most expensive; advertiser pays for each visitor who does something of value, such as purchase the advertised product or apply for a mortgage
- 9. how the product works, where you can purchase the product, specific product features, cost of the product, etc.
- 10. are displayed as a still advertisement until the user interacts with the ad by either clicking the play button or clicking on the opening picture of the ad
- 13. use maps to place advertisements and provide additional information about the company to viewers, and usually contain: the location of the company, company name, phone number, website, company logo, etc.
- 15. form of advertising using the Internet and World Wide Web to deliver marketing messages and attract and retain customers
- 20. a new browser window, usually containing an advertisement which opens over your current browser