Across
- 4. Assists in providing information or a roadmap to the web
- 6. Smaller banner ad normally used to advertise programs used in creating the site
- 7. These are still evolving and have not been that successful-can be used to market a virtual store
- 8. When you exit a website a related website opens-can be very annoying
- 11. Video games containing advertisements
- 12. Ads that display in a new browser window either in the front or behind the current browser window
- 13. Ads from companies that may say "brought to you by"
Down
- 1. Includes animation or video and have more complex user interaction-example: ads change when you move your curser over it
- 2. Collection or direct links to predefined web pages stored in your web browser-called favorites in internet explorer
- 3. Embedding an ad into a web page known as a click through due to interactive actions where the consumer clicks and is taken to the banner ad's company website
- 5. Companies that pay to advertise on certain websites in order to be affiliated or recognized-these are becoming more popular as a subtle way to get your message to the consumer
- 8. Embedded in or the entire email is an advertisement
- 9. Advertising using text based hyper links-all website text is written in html language
- 10. Moves across a screen or floats above the content