Across
- 2. better than the standard
- 3. type of fuel large trucks use
- 7. a singular exchange describes this type of buying relationship between customer and supplier
- 9. a company's internal perception to quality, service, customer orientation are encompassed by the organizational...
- 13. reoccurring customers to PACCAR exhibit...
- 14. method of organizing customers (firms) based on their buying needs and firmographics
- 15. setting an internal standard
- 16. method of organizing marketable individuals into groups based on a chosen characteristic
- 17. high-end truck manufacturer
- 18. "make it your own"
Down
- 1. the term used to describe what purchasing departments consider in their decisions. It can influence buying decisions by way of comparing what one supplier offers over another. (Two words, no space in between)
- 4. what matters most to PACCAR buyers
- 5. type of trucks PACCAR manufactures (shorthand)
- 6. multiple purchases over an extended period of time, typically significant investments on behalf of the buyer prefer this type of buying relationship with their supplier
- 8. An organization known for driving change and innovation within an industry. Adoption of new technology and processes, launch of new products or services is emulated by their competitors. This organization is considered a ____ User.
- 10. held belief among consumers about a brand
- 11. costly, reoccurring expense towards the upkeep of truck fleets and vehicles
- 12. descriptive attributes of a company's organizational characteristics (size, location, activities, industry category) and characteristics of the composition of the organization (gender, age, educational background and economic background of employees/executives) with the purpose of "aggregating firms into meaningful segments". In other words, "________ are to businesses and organizations what demographics are to people".