Paradise in the Dashboard Light

5. A potential deal or "sale" identified within the recruitment process.
7. The use of technology to perform tasks without human intervention.
8. A structured process that tracks the stages of sales or student journeys.
9. This system helps manage interactions with current and potential customers.
11. An individual that goes through stages of admission prior to conversion.
13. The process of ranking leads based on their likelihood to become customers.
17. The process of personalizing a product or service to meet the needs of individuals.
19. A prediction of future acquisitions based on current data and trends.
23. The process of connecting different systems or software to work together.
24. Any touchpoint or communication between Admissions and a student.
26. Information collected and analyzed to help make business decisions.
27. A popular CRM platform used by SMU to manage student recruitment relationships.
29. The ongoing connection between SMU or another organization and its candidates or leads.
30. A plan of action designed to achieve specific business goals.

1. The process of analyzing data to gain insights and make informed decisions.
2. Assistance provided to customers to help resolve issues or answer questions.
3. An individual or organization that a company or university interacts with as part of its business activities.
4. The level of interaction and involvement a customer has with a company.
6. A visual display of key metrics and data points to monitor business performance.
10. A potential student who has shown interest in your product or service.
12. The process of focusing marketing efforts on a specific group of potential customers.
14. The degree of commitment a customer has to a brand or company.
15. This term refers to a series of marketing activities aimed at promoting a product or service.
16. A visual representation of the stages in a sales or recruitment process.
18. Any task or action performed as part of student relationship management to be logged in the CRM.
20. The ability to keep it students or customers over a period of time.
21. A method of communication commonly used in marketing and customer service.
22. The successful turning of a lead into a student.
25. A group of customers or leads that share similar characteristics.
28. The process of compiling and presenting data to analyze business performance.