Across
- 3. The sense commonly used in food sampling
- 6. The process by which consumers select, organize, and interpret information
- 7. The sensory system involved when consumers feel product texture
- 9. The sense most affected by colour, packaging, and design
- 10. The sensory system related to brand music and sound effects
Down
- 1. The stage where consumers are exposed to marketing stimuli
- 2. A consumer’s personal understanding of a product or brand
- 4. The sense strongly linked to memory and emotion
- 5. The smell used by retailers to influence consumer emotions
- 8. A short catchy tune used by brands to attract consumers