Across
- 3. An amount of money you spend that causes some pain to part with.
- 5. The product name is repeated at least four times.
- 7. The process of communicating the value of a product or service to customers.
- 8. Latin term for “buyer beware”.
- 11. Refers to the public’s ability to recall and recognize a brand by its logo, jingles, packaging, etc.
- 12. The promotion of a product or service by identifying it with distinct characteristics.
- 13. Sounds or pictures that are pleasing to the eye.
- 16. Refers to the financial opportunity that is given up because you choose to do something else with your money.
- 17. Persuading people to do something by telling them that others are doing it, too. “Don’t be left out.”
Down
- 1. To buy an item with credit; paying over time.
- 2. Creates a sentimental tone while pointing back to “the good old days.”
- 4. Famous people say they use a product or persuade you to use a product.
- 6. Facts and statistics are shown.
- 9. Feeling regret or concern after making a large purchase.
- 10. By using the names or pictures of famous people, but not their direct quotations, the ad is trying to convey that the product will help the consumer imitate the famous person in the ad.
- 14. Words are used in the ad to evoke strong feelings about someone or something.
- 15. Makes people laugh so they have a positive association with the product.