Across
- 3. the ability to understand the goals of advertising
- 7. smell from the body (two words w/ space)
- 9. another word for cleanliness
- 11. another brand in plain packaging that is usually cheaper (two words w/ space)
- 12. statement of approval
Down
- 1. looks like a news story or tv show, used to sell a product, often have paid actors
- 2. a store's agreement to repair or refund you money if your product fails
- 4. paper or codes that give you a discount
- 5. a person who buys products or services
- 6. a calculated effort to trick or fool somebody
- 8. a fold of epidermis around the fingernail
- 9. a split in the cuticle along the edge of the fingernail
- 10. messages designed to get people to buy something