Across
- 3. good and service combined
- 6. ultimate outcome of relationship marketing
- 7. express image of
- 10. ABC'S of selling help build these
- 12. answers the question "what ought I do"
- 13. type of leadership that does the right thing
- 14. addition to new definition of personal selling
- 17. God's revealing of Self to mankind
Down
- 1. requirement for suppliers to sell
- 2. center of selling profession
- 4. Svyturys
- 5. basic function of business after determining peoples' needs & wants
- 8. an exchange of values between two parties
- 9. benefits received beyond product price
- 10. expect something in return
- 11. fundamental unit of stewardship decisions
- 15. contributing to the welfare of others
- 16. created by a caring attitude
