Across
- 3. the salesperson simply welcomes the customer to the store.
- 4. The receiver’s reaction or response to the message.
- 6. Begins the communication process by creating the message.
- 7. the combination of advertising, public relations, personal selling, and sales promotion that marketers use to reach a target market.
- 8. To restate the meaning of the customer's concerns in different words:
- 10. The link between the customer and the business is:
- 13. The subject, emotion, or idea that is being communicated.
- 15. Promotion is a __________________ process, which consists of a sender who encodes a message and directs it to a receiver who decodes it and provides some form of feedback.
- 17. Any paid presentation using mass media to promote the business’s or organization’s message to the target market.
- 18. Another name for a potential customer
- 20. Any form of communication a business or organization uses to inform, persuade, or remind consumers about its products or services.
Down
- 1. a basic or physical characteristic of the product. It doesn’t explain how it helps the customer
- 2. The most common objection in selling is an objection to:
- 5. step in the selling process is the first face-to-face contact between the customer and the salesperson
- 9. Any action designed to create a positive image about the business in the minds of customers.
- 11. occurs when the customer has agreed to make the purchase:
- 12. honest expressions of concern that prevent customers from making the purchase.
- 14. used to hide the real reasons that customers are unwilling to buy
- 16. During the ________________ the salesperson gets ready for the face-to-face meeting with the customer.
- 19. contacting a potential customer without any prior knowledge about them: