Persuasion in the Media 4

2. A famous person who may be used in an advertisement to attract attention to a product.
6. A persuasive technique that encourages people to do something because everyone else is doing it.
7. A rhetorical appeal that persuades an audience by connecting to their feelings.
11. A person who has special knowledge or experience in a particular subject.
13. Different forms of communication used to share information with large audiences, such as television, radio, and social media.
14. A statement from a person who recommends or supports a product, service, or idea.
16. Numbers and data used to support an argument or show information.
17. Feelings such as happiness, fear, sadness, or excitement that can influence people's decisions.
18. A message designed to promote or sell a product, service, or idea.

1. Information that can be proven to be true.
3. Information, examples, or details used to support a claim or argument.
4. A persuasive technique that makes people want something because there is only a limited amount available.
5. A rhetorical appeal that uses facts, logic, and reasoning to persuade an audience.
7. An announcement designed to inform the public about an important issue or encourage positive action.
8. A strategy or method used to achieve a goal or persuade someone.
9. The act of convincing someone to believe something or take action.
10. A feeling that you must act quickly before an opportunity disappears.
12. Describes language or strategies used to influence or persuade an audience.
15. A rhetorical appeal that convinces an audience by showing the speaker is trustworthy or credible.