Across
- 2. Making an assumption about the whole group based on a small population or sample.
- 6. The three attempts to persuade or reason with someone.
- 10. Appeal to Logic.
- 11. Expert Testimony.
Down
- 1. The tools used to persuade an audience.
- 3. Stating that someone should do or buy something because everyone else is doing it.
- 4. Using numbers and statistics to convince your audience that you are correct.
- 5. Stating that, if one thing happened, something else will happen as a result.
- 7. Appeal to Emotion.
- 8. Hinting that, by purchasing this product, the consumer will join the ranks of the elite.
- 9. Distracting your audience from a poor product or idea by focusing on one tiny example. Also a fish common in the north Atlantic.