Across
- 3. Greek philosopher who studied the concepts of ethos, logos, and pathos as tools for persuasive language
- 6. this ad. tech. sticks in the viewers mind after hearing it multiple times
- 7. this ad. tech. uses shiny words or suggests positive outcomes without making any promises
- 9. ethos is a Greek word meaning _
- 11. this ad. tech. shares personal experiences, especially of experts
- 12. this ad. tech. suggest that you should join the crowd or the winning side
Down
- 1. pathos is a Greek word meaning _
- 2. this ad. tech. might offer you BOGO (buy one, get one)
- 4. an appeal to the emotions of the audience
- 5. an appeal to logic and reason
- 8. an appeal to authority and credibility
- 10. logos is a Greek word meaning _