Across
- 1. The reoccurrence of certain words or phrases and it is used to emphasise certain ideas and make them more memorable.
- 3. When an idea is presented as fact without full explanation or evidence; it is used to assert authority and make claims sound factual.
- 4. Descriptive words used to add emphasis and to create an emotional response.
- 8. Statements which are voiced as questions but are not expected to be answered; they are used to imply certain answers and draw audiences to certain conclusions.
- 11. The inference that a claim is true for most people or a majority and is used to speak to prevailing beliefs or prejudices of an audience.
- 14. Words that take the place of nouns and are used to create a sense of unity with an audience or distance from a common enemy.
- 15. Language is used to create imagery and express things non-literally; it can help to make an idea more emotive, vivid an convincing.
- 16. Feelings accentuated by experiencing love hate, fear etc. An appeal to emotion is used to engage wit a audience and create an emotional response.
- 18. Words charged with an underlying meaning or implication and are used to produce emotion in an audience.
- 20. The power of the mind to think and form judgments logically; it is used to appeal to the rationality of an audience.
Down
- 2. The representation of something as greater than is actually the case and is used to grab the attention of the audience and emphasize certain points.
- 5. The ideas or feelings that a certain word invokes and is used to create certain emotional responses in an audience.
- 6. Special words or expressions used by a profession or certain group; it is used to signal expertise and establish credibility.
- 7. Repetition of initial consonant sounds in order to emphasize certain words and make them more memorable.
- 9. The establishment of authority and reliability, and is used gain to confidence and trust of the audience.
- 10. Presentation of only one side of an issue or viewpoint and is used to subjectively influence an audience.
- 12. The facts or information that indicate whether a view is true or valid and is used to give weight to an argument or belief.
- 13. When groups of 3 adjectives or phrases are use to make ideas memorable.
- 17. When a speaker/writer addresses an opposing view or speaker and attacks their argument or character.
- 19. Short personal stories used to connect with the audience an add evidence or credibility to an argument.
