Across
- 3. Making your opponent look ‘bad’ - undermine, attack
- 4. The deliberate use of strong words to play on the audience’s feelings
- 5. Aim to engage people’s feelings not logic
- 6. Painting a word picture of a scene or action; using similes, metaphors, analogies
- 8. This is where three things are listed together for emphasis
- 12. Using words such as us, we, you, our
- 13. Using evidence from events in one’s own life
- 14. Using language that exaggerates the problem or situation, such as big statements
- 16. A play on words to suggest a different meaning
- 17. A figure of speech involving the comparison of one thing with another thing of a different kind
- 18. Insulting, dismissive, belittling comment about a person or group
- 19. Only one side of the matter is presented
Down
- 1. Worn-out, overused expressions
- 2. Repetition of the first consonant sound in consecutive words
- 3. Using a question to which there is only one answer, or to which no answer is needed
- 7. An unspecific statement that states that the case being discussed is true for a majority of people
- 9. The main argument or point the writer is trying to make
- 10. Repeating arguments, images, expert evidence, appeals, emotive language, and big statements
- 11. Mocking opposing views; using humour to attack the logic of an argument
- 15. Using the results of research or professional opinions
- 18. Writer’s draw on values, beliefs, patriotism, family values, youth, maturity, logic and emotions to persuade the reader