Persuasive Techniques

2. short personal stories to connect to the audience
4. facts or information that is used to prove whether something is true or not; it adds weight (credibility) to an argument or belief.
7. wrote about ethos, pathos and logos
8. words that take the place of nouns in order to create a sense of unity with the audience or distance from a common enemy
14. using certain words or phrases over and over to emphasize certain ideas, making them easy to remember
15. an appeal to the audience's logic or reasoning
16. a speaker or writer talks about an opposing view or speaker and attacks their argument or character
17. ideas or feelings that a certain word brings about in order to create a certain emotional response in the audience

1. the repeating of the first consonant sound
2. describes something to provide emphasis
3. Language – creates imagery and expresses things non-literally; helps to make idea more emotional, clear and convincing
5. special words or phrases used by a people in a certain type of job; it shows understanding which shows credibility
6. presenting only one side of an issue in order to influence an audience
7. an idea is presented as fact but without an explanation or evidence
9. of Three – groups of 3 adjectives or phrases are uses to make ideas memorable
10. the reasoning that a claim is true for MOST people and is used to speak to normal beliefs or prejudices of an audience.
11. an appeal to the audience's emotions
12. an appeal to authority & credibility
13. making something out to be bigger or more important than it actually is to grab the attention of the audience
14. Questions statements posed as questions but not expecting an answer; used to suggest a certain answer and draw the audience to a certain conclusion