Across
- 2. Establishes facts and judgements about the past
- 3. Uses words with strong positive and negative connotation
- 5. Proclamation about the present situation
- 7. Convince everyone of your credibility
- 9. Appeals to emotion
- 10. Offers you something extra if you purchase an item
- 12. Uses a person's compassion for others
- 13. The use of logic and reason
- 14. Focuses on the future- enlists the audience's help in changing or influencing it.
Down
- 1. "The opposition cannot be trusted: If you vote for them we are surely doomed."
- 4. "How clean are your bathroom towels? You will be shocked to learn the truth."
- 6. Relies on endorsements from well-known individuals such as celebrities or satisfied customers
- 8. The art of seeing the available means of persuasion
- 10. Suggests that a person should believe something or do something because everyone else does it
- 11. "All dancers behave in the same manner"