Across
- 1. offering something "extra"
- 5. suggesting positive meaning without making a guarantee
- 7. appeals to people who want to be a part of an elite group
- 8. appeals to the mind
- 10. showing a miraculous discovery makes a product effective
Down
- 1. suggesting that you join the crowd
- 2. convincing that a product is reliable, honest, and credible
- 3. appeals to the emotions
- 4. using positive words, images, and ideas to sell a product
- 6. appeals to ordinary people because the product is practical
- 9. convincing based on your love for your country