Across
- 1. a repeated phrase or statement
- 3. how intense the language is being used (eg must buy, will enhance...)
- 6. buy one get one free, $10 from every purchase is donated
- 7. appealing to people's finances and money
- 8. appeal making people feel bad for their choices/thoughts
- 9. use of a famous person
- 11. a catchy song
- 12. numbers and data to prove the effectiveness of something
Down
- 2. a trusted professional supports the product
- 4. how well made or produced the product is
- 5. going against the grain, being troublesome and cool
- 8. a video or trend which spreads throughout young people's networks
- 10. appeal making people feel scared or concerned