Persuasive Techniques

5. Comparing two things to show one is better
7. questions Asking questions where the answer is obvious or not needed
8. Saying the same thing again and again to emphasize it
9. language Using "we" or "us" to make the audience feel included
13. Repeating the same sound or letter at the beginning of closely connected words for emphasis
14. Uses facts or logic to convince the audience

1. Using exaggeration to make something seem much bigger or more important
2. address Talking directly to the reader or listener using "you"
3. Builds trust or credibility with the audience
4. to authority Quoting experts or someone in charge to support your argument
6. Short personal stories used to explain a point or make it more relatable
10. to action Telling the audience to do something right now
11. language Using words with strong emotional implications to influence the audience
12. Suggesting that everyone else is doing it, so you should too