Persuasive Techniques

2. Questions that have the answer embedded in them.
8. One-sidedness in presentation of view/opinion.
9. Language that includes the reader. Eg: “We can all agree…”
11. Describing words, usually connected to a noun (naming word).
13. The deliberate use of strong, emotive words to play on readers’ feelings. Language that carries strong emotions.
15. Repeated words, phrases, sentences, patterns or ideas.
16. Overstatement, exaggeration.

1. Refers to the voice of the writer (e.g. angry, sarcastic, calm, or outraged).
3. Repeating and playing upon the same letter.
4. A short account or story of an entertaining or interesting incident.
5. When we accept a statement as truth or fact without questioning it.
6. Information, facts or statements used to support a belief, opinion or proposition.
7. A comparison of two objects that describes one thing as being something else.
10. One thing compared to another using ‘like’ or ‘as.’
11. What we believe, rather than what we can prove.
12. The main line of argument in a text. WHAT is being argued.
14. Worn-out, over-used expressions.