Persuasive techniques

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Across
  1. 2. a phrase that does not use 'like' or 'as'
  2. 3. the use of words like 'we', 'our' and 'us'
  3. 7. dramatising the impact of something
  4. 11. an appeal to the loyalty of your country
  5. 12. a play on word
  6. 13. a common and overused phrase
  7. 14. an appeal to customs that should be preserved
Down
  1. 1. the use of a word or phrase several times
  2. 4. an exaggerated statement or term
  3. 5. the use of correct evidence to present a viewpoint
  4. 6. a phrase that uses 'like' or 'as'
  5. 8. a personal story or experience
  6. 9. appealing to common sense and basic facts
  7. 10. a comparison between one thing and another