Persuasive techniques

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Across
  1. 2. It will be the end of the world as we know it.
  2. 4. Sally sales shell shells by the sea shore.
  3. 5. It's a more humane, more sensible option.
  4. 6. We all must take responsibility.
  5. 8. We are all deeply saddened by this tragic event.
  6. 9. He was as fit as a fiddle.
  7. 10. What do you call an alligator in a vest? An investigator.
Down
  1. 1. Why me?
  2. 3. According to a recent survey, 54% people agree.
  3. 7. "That was awesome"