Across
- 2. The ad encourages you to stay this way for wellbeing
- 7. “Drink smarter. Live better.” is an example of this catchy phrase
- 9. The bottle makes every sip “___” according to the ad
- 11. Type of language designed to make the audience feel something
- 12. One of the ad’s final claims: “Drink ___”
- 13. The ad warns that ordinary bottles “collect ___”
Down
- 1. Making something sound better or more dramatic than it is
- 3. A persuasive strategy linking concerns to health or fear
- 4. The ad uses 20% off as this persuasive technique
- 5. A persuasive strategy based on facts or reasoning
- 6. A device in the bottle that makes water cleaner
- 8. Language involving the reader, like “your body deserves better”
- 10. A feeling-based strategy that warns of danger or risk