Across
- 2. the majority view or collective opinion
- 5. the way a text has been written or created
- 6. Greek philosopher
- 8. encouraged to see, feel or understand something from a particular viewpoint
- 11. brief explanation at the bottom of a visual text
- 13. emotional appeal
- 16. those with a vested interest
- 18. the appeal to logic and reason
- 19. mass communication
Down
- 1. a short account of a real incident or person used to illustrate a point
- 3. facts or data from study of a large quantity of numerical data used as evidence
- 4. a controversial matter
- 7. the author of a text and sometimes information about them
- 9. secondary heading
- 10. the time, place and circumstances in which a text is produced
- 12. to cause to do or believe something by advice argument or influence
- 14. the central idea that an author is trying to persuade the audience to agree with
- 15. a particular group of the population according to a particular criterion
- 17. an element of persuasion that relies on the credibility or moral worth of the writer