Across
- 4. Retail+ Entertainment, a trend in phygital marketing
- 6. customising user experiences on the basis of data and behaviour
- 7. Codes- A square code that links physical objects to digital content
- 8. marketing- a blend of both physical and digital marketing
Down
- 1. reality- Fully immersive 3D digital experience which is often used in marketing demos
- 2. - A real time Video broadcast
- 3. visual platform where brands mix physical products
- 5. digital stories
- 9. used to track digital buzz and connect campaigns on social media