Across
- 1. Process of gathering small quantities into larger quantities to satisfy market demands.
- 3. Partnership-based foreign market entry, like Disney’s Hong Kong Disneyland.
- 7. Decentralized cooperation where channel members set guidelines for collaboration.
- 8. Breaking down large quantities into smaller, consumer-friendly amounts.
- 11. Potential issues arising when intermediaries disagree on pricing or goals.
- 13. Intermediary-led system where wholesalers or retailers may assume leadership.
- 14. Channel conflict when a product moves too rapidly or unevenly among intermediaries.
Down
- 2. Channel distribution system with multiple channels aiming to serve the same market.
- 4. Series of companies or individuals who work together to distribute a product to consumers.
- 5. Forming an organization in a foreign market for greater control over resources and risk.
- 6. Traditional approach to entry-level market engagement abroad.
- 9. The right quantity and location of a product at the time customers want it.
- 10. Vertical system involving contractual cooperation, e.g., McDonald's.
- 12. Direct marketing method where producers bypass intermediaries to reach customers.
