Across
- 1. Channel, or the route, through which goods move from source to the final user.
- 4. The amount of money paid by customers to purchase the product.
- 6. Anything offered to the target market to satisfy their needs
- 8. Intermediary that assemble travel packages usually targeted at the leisure market. These generally include transportation and accommodation.
- 9. Individuals or businesses that make it possible for the product to make it from the manufacturer to the end user.
- 10. _______ satisfaction depends on the concierge.
- 11. Which intermediary brings the product to customer?
- 12. What makes up the 'place' aspect of the marketing mix other than Retailers, wholesalers, distributors and warehouses
Down
- 2. A wholesaler who represents buyers or sellers on a more permanent basis, performs only a few functions and does not take title to goods.
- 3. Limited or short-term incentives to entice customers to patronize an operation.
- 5. Intermediaries can also be known as ? (Hint: M)
- 7. Another word for place (Hint: D)
