Across
- 6. A firm may produce goods or services that are not widely available from international competitors or may have made technological advances in a specialized field.
- 7. Internal or external events taking place to initiate internationalization.
- 9. Stimuli to attempt strategy change, based on the firm’s interest in exploiting unique competences (e.g. a special technological knowledge) or market possibilities.
- 12. A process, determined by internal and external factors, where the multinational company shifts to a strategic configuration that has a lower international presence.
Down
- 1. Market entries (outward) in foreign markets.
- 2. The firm reacts to pressures or threats in its home market or in foreign markets.
- 3. The fundamental reasons – proactive and reactive – for internationalization.
- 4. Imports (inward) as a preceding activity for entering foreign markets.
- 5. A firm expands its research and development (R&D), production, selling and other business activities into international markets.
- 8. The fear of losing market share to competing firms.
- 10. Managers’ commitment and motivation that reflect the desire and enthusiasm to drive internationalization forward.
- 11. The concept that the more a firm does an activity the better that it gets at doing it.