Across
- 3. The product life cycle in which sales rise rapidly
- 5. A product-mix dimension referring to the number of products and assortments of sizes, colors, and models offered in a product line
- 6. A product-mix strategy referring to the number of product lines carried by a company
- 9. A state that occurs when a product has been distributed throughout the population and the only chance for increased sales comes with population growth or a shift in market share
- 10. The stages through which goods and services move from the time they are introduced on the market until they are taken off the market
- 12. Product mix strategy in which a business expands its product mix by adding additional product items or product lines
- 13. A product-mix strategy in which a business removes, or deletes, product items of product lines from its product mix
Down
- 1. A group of related product items
- 2. The product life cycle stage when the product first appears in the marketplace
- 4. The situation that exists when the sale of one of a company's products takes away sales from another of its products
- 7. The product life cycle stage in which sales peak and then increase at a slower rate or start to decline
- 8. The product life cycle stage in which sales decrease and profits begin to erode
- 10. Each individual good, service, or idea that a business offers for sale
- 11. The particular assortment of goods and services that a business offers in order to meet the needs of its market(s) and its company's goals