POB Ch 10

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Across
  1. 6. the final business organization in an indirect channel of distribution for consumer products
  2. 7. a plan that identifies how the company will use marketing to achieve its goals
  3. 8. the locations and methods used to make a product or service available to the target market
  4. 9. direct, individualized communication with prospective customers to assess their needs and assist them in satisfying those needs with products and services
  5. 10. the availability of a service must match the demand for that service
  6. 13. something that is consumed at the time it is produced (services)
  7. 15. persons who buy products and services for their own use
  8. 17. a specific sequence of steps consumers follow to make a purchase
  9. 19. the activity, set of instructions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners and society at large
  10. 21. everything a business offers to satisfy a customer's needs
  11. 22. the money a customer must pay for a product or service
  12. 23. the exchange of information so there is common understanding by all participants.
  13. 24. the reasons consumers decide what products and services to purchase
  14. 25. the route the product takes and the businesses involved in moving the product to the final customer
  15. 26. businesses that take part in the channel of distribution
Down
  1. 1. any form of communication used to inform, persuade or remind.
  2. 2. any paid form of communication through mass media directed at identified consumers to provide information and influence their actions
  3. 3. something that has no physical form (services)
  4. 4. finding solutions to problems through carefully designed studies involving consumers
  5. 5. persons, companies and organizations that buy products for their businesses
  6. 11. a specific group of consumers who have similar wants and needs
  7. 12. a set of promotional activities designed to generate sales in the retail setting
  8. 14. the blend of four marketing elements
  9. 16. meaning the differences in the type and quality of services provided
  10. 18. activities that are consumed at the time they are produced
  11. 20. considers the needs of customers when developing the marketing mix