Across
- 6. Written to evoke strong feelings about someone or something
- 7. Persuades people to do something by telling them that others are doing it too
- 8. Features famous people describing their personal experience with a product
Down
- 1. Makes people laugh so they have a positive association with the product
- 2. Appeals to logic through facts and data
- 3. Repeats the product name at least 4 times
- 4. Creates a sentimental tone while pointing back to "the good old days"
- 5. Uses the names or pictures of famous people to convince you that the product will help you imitate them