Across
- 2. amount for PPC advertising
- 4. amount willing to pay for a click
- 6. network/Collection of websites showing display ads
- 9. action completed by a user, e.g., purchase or sign-up
- 11. rate/Percentage of ad clicks compared to impressions
- 13. specific audience criteria for ad display
- 14. of times an ad is shown
Down
- 1. term triggering ad display
- 3. extension/Additional information displayed below ad text
- 5. rank/Position of ad on search engine results pages
- 7. who pays for online ads
- 8. copy/Text that accompanies an ad
- 10. page/Page users are directed to after clicking an ad
- 11. of coordinated ads with a common goal
- 12. Score/Google's measure of ad quality and relevance