Across
- 3. A PR goal that aims to influence how the public feels about a brand (9 letters)
- 4. A form of measurement that tracks the volume of social conversations (7 letters)
- 7. This measures how often your brand is mentioned in the media (12 letters)
- 8. A PR metric used to determine how a brand is perceived online (12 letters).
- 9. Key to PR measurement, it tracks audience feedback (8 letters)
Down
- 1. The process of evaluating the success of PR campaigns (11 letters)
- 2. A popular metric that calculates the number of times content is seen (8 letters
- 5. Abbreviation for a tool that tracks brand mentions (3 letters).
- 6. The process of interpreting data to measure PR success.(9 letters)