Across
- 5. percentage of visitors who land on a website and then leave without interacting further
- 6. Appeals to the desire for quick & uncomplicated solutions
- 7. specific group of people a marketing campaign aims to reach
- 9. Reduces risk & builds confidence for the customer
Down
- 1. amount of interaction (likes) a post receives from its audience
- 2. powerful motivator for many consumers
- 3. prompt that tells the audience what to do next
- 4. creates a sense of urgency
- 5. process of creating a unique name & image for a product or service
- 8. measure of the profitability of an investment