Across
- 4. Charging a high price when a product is first launched
- 5. A plan used to achieve marketing objectives
- 6. All potential customers for a good or service
- 8. Individuals who purchase from a business
- 10. Price cut used to encourage purchases
Down
- 1. The amount of money charged for a product
- 2. Strategy using low prices to enter a market
- 3. What a customer believes a product is worth
- 7. How much customers want a product
- 9. Exchange of goods for money