Across
- 2. This type of pricing occurs when a firm sets low prices to gain a foothold in the market when it first starts selling.
- 3. This type of pricing strategy involves special reductions to generate quick sales.
- 5. Prices are set very high to maximise revenues in the short-term.
- 7. A firm sets its prices in line with those charged by other firms selling similar goods or services.
- 8. Product ____________________ is the process of giving a product or service a unique selling point.
- 9. A product or service's perceived level of superiority or inferiority.
Down
- 1. A name given to a product or service to make it stand out from its competitors.
- 4. The percentage added to the production cost when setting a price.
- 6. The first stage of the product life cycle.
- 7. A firm adds a percentage onto the cost of production when setting the price.