Across
- 2. illegal agreement between businesses as to a price or price range for products
- 3. VCM
- 5. business costs that are not affected by changes in sales volume
- 8. the difference between the cost of a product and its selling price
- 9. all of the expenses involved in running a business
- 13. the actual price that prevails in a market at any particular moment
- 15. business costs that change according to changes in sales volume
- 16. the rivalry between two or more businesses to attract scarce customer dollars
- 17. amount a seller charges for a good or service
- 20. the level of sales at which revenues equal total costs
- 21. the particular group of customers a business seeks to attract
- 22. periods of expansion and contraction in economic activities
- 23. a marketing function that involves determining and adjusting prices to maximize return and meet customers' perceptions of value
- 24. market characterized by buyers and sellers and a range of prices rather than a single market price
- 25. periods of expansion and contraction in economic activities
- 26. an organization's share of the total industry sales in a specific market
Down
- 1. a profit- oriented pricing objective intended to give the firm the most possible profit
- 4. the amount of a firm's sales, usually expressed in dollars
- 6. a market structure in which there are many businesses selling a lot of identical products for about the same price to many buyers
- 7. business costs that are not affected by changes in sales volume
- 10. the combination of the four elements of marketing
- 11. goals a company hopes to accomplish through its pricing strategies
- 12. monetary reward a business owner receives for taking the risk involved in investing in a business
- 14. FC
- 18. money that comes in to a business from the sale of goods and services
- 19. the combination of a firm's fixed and variable costs