Across
- 3. setting a price higher than average prices
- 5. opposite of skimming, the initial price for a new product is set very low
- 6. EX. Luxury vs. necessity
- 8. the value of money placed on a good or service usually expressed in monetary terms
- 11. companies price their products to meet the prices of their competitors
- 12. includes several products in a package sold at a single price
- 13. a pricing policy that sets a very high price for a new product
- 14. EX. setting a price to $19.99 or $9.99
Down
- 1. EX. Verison VS. AT&T
- 2. used to determine the profitability of a product
- 4. set prices based on costs
- 7. the percentage of the total sales volume generated by all competitors in a given market
- 9. marketers attempt to pay for goods and services
- 10. understanding the value that buyers place on a product or service