Across
- 3. – Companies often fail at value-based pricing if they focus on instead of benefits.
- 4. Rules or requirements tied to pricing to align with customer value.
- 6. The price of the next-best alternative a customer might choose.
- 8. Segmenting customers based on the economic and psychological benefits they receive.
- 9. The type of value that affects customer costs or revenues.
- 10. type of value that includes satisfaction, prestige, or environmental concern.
Down
- 1. A research method that breaks products into features to test willingness-to-pay.
- 2. – When different customers pay different prices reflecting the value they receive.
- 5. – The first step in value-based segmentation: deciding which criteria to use.
- 7. Communication – Communicating the benefits of a product to justify the price charged.