Across
- 2. This data is information about opinions, judgements and attitudes
- 3. This data can be displayed by numbers and statistics
- 4. A list of questions designed to gather customer tastes
- 5. Research involving asking questions of people or organisations
- 7. This is research gathered by another person or company e.g. newspaper articles
- 9. The person who ultimatley uses the products
Down
- 1. The process of gaining information about customers/competitors by gathering primary/secondary research
- 6. Any person or organization that buys or is supplied with a product or service
- 8. This research is gathered by actually going to gather it in person e.g. Questionairre