principle of marketing

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Across
  1. 2. Information collected for the specific purpose at hand.
  2. 4. Fresh understandings of customers and the marketplace derived from marketing information that become the basis for creating customer value and relationships.
  3. 5. The study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics.
  4. 8. The collection of businesses and products that make up the company.
  5. 11. Laws, government agencies, and pressure groups that influence and limit various organizations and individuals in a given society.
  6. 13. Electronic collections of consumer and market information obtained from data sources within the company network.
  7. 14. Arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers.
  8. 15. Any group that has an actual or potential interest in or impact on an organization’s ability to achieve its objectives.
  9. 16. equity The total combined customer lifetime values of all of the company’s customers.
  10. 17. The portion of thevcustomer’s purchasing that a company gets in its product categories.
  11. 19. Two or more people who interact to accomplish individual or mutual goals.
Down
  1. 1. The act of obtaining a desired object from someone by offering something in return.
  2. 2. The process by which management evaluates the products and businesses that make up the company.
  3. 3. Marketing research to test hypotheses about cause-and-effect relationships.
  4. 6. The extent to which a product’s perceived performance matches a buyer’s expectations.
  5. 7. The series of internal departments that carry out value-creating activities to design, produce, market, deliver, and support a firm’s products.
  6. 9. A group of people with shared value systems based on common life experiences and situations.
  7. 10. The process by which people select, organize, and interpret information to form a meaningful picture of the world.
  8. 12. The actors close to the company that affect its ability to serve its customers— the company, suppliers, marketing intermediaries, customer markets, competitors, and publics.
  9. 18. The set of basic values, perceptions, wants, and behaviors learned by a member of society from family and other important institutions.