Across
- 4. consists of institutions and other forces that affect a society’s basic values, perceptions, and behaviors
- 6. is the art and science of choosing target markets and building profitable relationships with them.
- 7. a growth strategy through starting up or acquiring businesses outside the company’s current products and markets.
Down
- 1. the match between customer expectation of the product and the product's actual performance.
- 2. the right combination of product quality and service at a fair price.
- 3. a channel that stretches from raw materials to components to final products to final buyers.
- 4. the total combined customer lifetime values of all of the company’s customers
- 5. the study of human populations- size, density, location, age, gender, race, occupation, and other statistics