Principles of Marketing

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Across
  1. 2. Stage of PLC, we start expanding product ranges and promoting our brand image
  2. 4. The thing that marketers create, but also require in return
  3. 6. Keeping our customers, opposed to getting new ones
  4. 9. Pricing strategy where we enter the market at an artificially high price
  5. 11. Data, focusing on stats, facts, numbers, etc
  6. 13. Marketing is all about Creating, Communicating and...... value
  7. 14. BCG section with low market growth but high market share
  8. 16. The S in the SAVE model
  9. 17. Services have a finite life span, they cannot be 'reused'
  10. 18. The godfather of marketing, the guvnor, the big cheese in the profession
Down
  1. 1. level of product- branding, packaging, the things that make it real
  2. 3. First stage of NPD cycle, brainstorming, etc
  3. 5. ....and Bittner came up with the 7p's
  4. 7. distribution channels, locations, etc.
  5. 8. Marketing Promotion that is personalised, calls you by your name, but you'll probably delete it
  6. 10. A Macro factor that starts with an Political decision, then affects the economy, it will be written into law too.
  7. 12. Products and services that we never really want but should really have
  8. 15. pricing strategy when set margin is added to make price