Across
- 3. Core to marketing research and decision making
- 4. Scholars must show this during presentations (classroom expectation)
- 8. A key factor in course success: being involved and engaged in learning
- 9. Final unit in the course that focuses on selling and brand development
- 10. The “4 Ps” include Product, Price, Place, and _______
- 11. Buying/selling products online
Down
- 1. A system used to gauge student understanding with hand gestures
- 2. Short-term and long-term measurable objectives using the SMART format
- 5. A graphical and strategic representation of strengths, weaknesses, opportunities, and threats
- 6. Scholars will study how goods reach consumers through _______
- 7. The cost a customer pays for a product or service
- 8. This type of assignment includes projects and tests (30% of grade)