Across
- 5. Already existing information
- 7. New findings or original data
- 9. The firm obtains high growth and hight share
- 11. This identifies the firms' objective
- 13. The ability to purchase
- 16. Actors close to the company that affects its ability to serve its customers
- 18. The large societal forces that affect the microenvironment
- 19. A state of self deprivation
Down
- 1. Any person that purchases a product or service
- 2. all individuals that buy goods for final consumption
- 3. abbreviation for strenght weaknesses oppurtunity and threats
- 4. Research involving sending observers to watch and interact with consumers in their 'natural environment'
- 6. The firm obtains low growth and low share
- 8. The buyers' decision about which brand to purchase
- 10. Research that involves gathering data by observing relavant people, actions and situations.
- 11. This consists of the four P's
- 12. Provider of raw matierals to the firm
- 14. Firm obtains low growth and high share
- 15. Forms of 'needs' when influenced by external factors
- 17. A descriptive thought that someone holds about something