Print Media Review

2. __________ signals are transmitted using computer coding language of 0's & 1's
9. The overall spacing of characters in text
10. One of many fonts that's been so overused it is now discourage in design
11. An easily readable font type that includes little dashes on the letters.
12. ______ theory is the study of how colors work together and effect our emotion and perceptions
14. The _______ Age of Advertising was the period between the 1950s & late 1980s
16. A design software by Adobe used for photo editing and graphic design.
17. This part of a print ad gives the details about the offer or product.
19. This media refers to communications that have emerged in the digital age
20. _________ signals are transmitted using electric waves.

1. Jpeg files have a set number of ______ that determine the image's resolution
3. The "call to ________" is the part of an ad that tells the consumer what to do.
4. A _______ file preserves transparency so appears as any shape.
5. Used to guide the viewer's eye to whatever is most important
6. The art of working with text
7. After saving a photoshop file, we ________ it as a jpeg or png file to turn it in.
8. The space between specific characters in a font
12. A free software that makes designing fast and easy for users
13. An identifying symbol used in advertizing to represent a brand.
15. The space between lines of text
18. Also called "traditional" media, is the mass communication that existed before the rise of digital technology.