Across
- 1. The amount of money that a customer has to pay for a product
- 6. The components, ingredients or characteristics of a good or service
- 7. An improvement of a product
- 8. The degree to which the business and/or product contributes to a easy and effortless way of life to customers
Down
- 2. A new product
- 3. Any type of marketing communication used to inform or persuade target audiences
- 4. Perceptions by the customer about the benefit, worth or usefulness of a product relative to its cost.
- 5. Staff communication, interpersonal skills