Product Mix (PM)

2. Each individual good, service, or idea that a business offers for sale
7. A PM strategy in which a business creates a certain image or impression of a product in the minds of consumers
8. A PM strategy in which a business adds a higher priced product or product line to its product mix
10. The particular group of customers a business seeks to attract
11. A PM strategy in which a business adds a lower priced product or product line to its product mix
13. A PM strategy in which a business expands its product mix by adding additional product items or product lines
15. A PM dimension referring to the assortment of sizes, colors, flavors, and models offered in a product line

1. A PM strategy in which a business makes changes to its products or product lines
3. A PM dimension referring to how closely a company's product lines are related in terms of the products' end use, methods of distribution and production, target market(s), and/or price range
4. A PM strategy in which a business removes, or deletes, product items or product lines from its product mix
5. A PM dimension referring to the number of product lines carried by a company
6. A PM dimension referring to the total number of products in the product mix
9. The particular assortment of goods and services that a business offers in order to meet the needs of its market(s) and its company goals
12. Responsibilities of the business, especially legal responsibilities
14. A group of related product items