Across
- 3. The ability of a product or service to generate income above its costs.
- 4. A method used to compare two versions of a product or strategy to see which performs better.
- 7. The edge a product has that makes it stand out in a crowded market.
- 9. A specific group of consumers a product is aimed to serve.
- 10. The alignment of product features with customer needs and expectations.
- 13. A detailed description of an ideal customer based on research and data.
- 16. The ability of a business to grow without compromising efficiency or quality.
- 17. The level of need or interest for a product within a target audience.
Down
- 1. The process of distinguishing your product from competitors in the market.
- 2. The highest price a customer is ready to spend on a product or service.
- 5. Alternative solutions that aren’t direct substitutes but still compete for the customer’s attention.
- 6. A statement that explains why a customer should choose your product over others.
- 8. Estimating future revenue and costs to plan and manage growth.
- 11. The company’s ability to deliver the product using its current capabilities and resources.
- 12. Insights from users that help improve product features or service delivery.
- 14. A limited release of a product to test market reactions before full deployment.
- 15. The point at which total revenue equals total costs.
