Across
- 3. includes all the products a company makes or sells
- 4. are the physical, or tangible, items available for customers to purchase
- 9. working model or sample of a product
- 13. name, term or symbol used to identify related products
- 16. group of related items or brands sold by the same company
- 17. process of maintaining product standards
- 18. should appeal to the product’s target market
- 19. do not include a tangible product; are the primary “product” of a business
- 20. provides critical product information
Down
- 1. includes input, decisions and work from businesses and individuals outside of the actual company
- 2. include marketing or selling a product in an exclusive area; are used to
- 5. potential demand for a product
- 6. allows businesses to create new marketing opportunities; helps to evaluate the success or failure of current products
- 7. include a complete revision or new model of an item
- 8. includes introducing a product to the marketplace
- 10. can be identified as a good or service
- 11. related to the parts, materials or construction elements of a product
- 12. consists of making slight variations or changes to an original product
- 14. cannot be touched, tasted, seen or felt; are performed as an “action”
- 15. include a selected group of people used to analyze and test the concept of a given product